Dr. Alok Sharan, an orthopedic spine surgeon, engaged us to help position his surgical protocol across his patient communications. Patients requiring spine surgery appreciate innovative procedures that can be performed in an outpatient surgery center and can release them back home and to work as safely and as quickly as possible.
Awake Spinal Fusion is a branded and proprietary name and approach that equips Dr. Sharan to share his unique perspective, procedure, protocol, patients, and place of treatment. Our idea is to name a procedure and turn it into a patient noun and verb.
Awake Spinal Fusion and Dr. Alok Sharan created a buzz! First, with patients interested in minimally-invasive outpatient surgical spine procedures and, secondly, amongst other spine surgeons. After building a fully-responsive mobile website, we partnered to build a virtual Awake Spinal Fusion Academy for other surgeons wanting to learn the specifics of this novel procedure. Using a Learning Module System, we built a modern surgical learning lab, accessible to surgeons on-demand and virtual-live events.