feed the agency, physician marketing, physician branding, dental marketing

Case Study

Brain & Spine Surgeons of New York

The Challenge
Founded in 1958, Brain & Spine Surgeons of New York (BSSNY) is a neurosurgeon and orthopedic surgeon private practice serving the Westchester, NY, and NYC area. With 15 surgical specialists often marketing as individuals, and an increasing population of people needing life-saving brain and spine surgery and treatment, BSSNY needed a comprehensive system to help unify and amplify their brand. Additionally, they also needed help getting “found” on search engines, capturing their patient data (by location), and tactfully remarketing to that patient base.

141

Patient Reviews

Within 90 days.
Significantly increased 5-star reviews on major review sites

feed the agency, physician marketing, physician branding, dental marketing

Feedback

Over 1,088 patient feedback messages using email and SMS marketing. Over 16,090 targeted messages with a 31 percent open rate allows BSSNY to regularly reach thousands of potential customers.

Reviews

Within 90 days, 141 patient reviews generated across social channels. Automated emails significantly increased 5-star reviews on major review sites which are generating brand awareness and new customer traffic.

New Patients

Tracked all incoming phone calls and emails to develop detailed patient profiles

Used an automated patient feedback to help convert interested prospects to new patients

Encouraged new referrals by sending existing patients friends-and-family experience offers to share

Contacts

Our smart customer relationship management (CRM) system automatically collected over 5,360 customer profiles for targeted marketing efforts.

Google Rating

Google patient review rating went from 3.5 to 5.0 in the first month.

Improved Online Presence

#1 listing on Google maps for top keyword searches

Updated listings on Facebook, Google, and Yelp

Added helpful business information and images to make all listings correct, consistent and engaging

Generated valuable reviews to stand out from the competition

Engaged Past Patients

Automatically sent loyalty emails and SMS campaigns with the right messaging at the right time

Automatically generated reviews to improve the business listing

Garnered valuable business insights from patient feedback via automated remarketing

Updated & Unified Brand

Our smart customer relationship management (CRM) system automatically collected over 5,360 customer profiles for targeted marketing efforts.