Brain & Spine Surgeons of New York
The Challenge
Founded in 1958, Brain & Spine Surgeons of New York (BSSNY) is a neurosurgeon and orthopedic surgeon private practice serving the Westchester, NY, and NYC area. With 15 surgical specialists often marketing as individuals, and an increasing population of people needing life-saving brain and spine surgery and treatment, BSSNY needed a comprehensive system to help unify and amplify their brand. Additionally, they also needed help getting “found” on search engines, capturing their patient data (by location), and tactfully remarketing to that patient base.
141
Patient Reviews
Within 90 days.
Significantly increased 5-star reviews on major review sites
Feedback
Over 1,088 patient feedback messages using email and SMS marketing. Over 16,090 targeted messages with a 31 percent open rate allows BSSNY to regularly reach thousands of potential customers.
Reviews
Within 90 days, 141 patient reviews generated across social channels. Automated emails significantly increased 5-star reviews on major review sites which are generating brand awareness and new customer traffic.
New Patients
Tracked all incoming phone calls and emails to develop detailed patient profiles
Used an automated patient feedback to help convert interested prospects to new patients
Encouraged new referrals by sending existing patients friends-and-family experience offers to share
Contacts
Our smart customer relationship management (CRM) system automatically collected over 5,360 customer profiles for targeted marketing efforts.
Google Rating
Google patient review rating went from 3.5 to 5.0 in the first month.
Improved Online Presence
#1 listing on Google maps for top keyword searches
Updated listings on Facebook, Google, and Yelp
Added helpful business information and images to make all listings correct, consistent and engaging
Generated valuable reviews to stand out from the competition
Engaged Past Patients
Automatically sent loyalty emails and SMS campaigns with the right messaging at the right time
Automatically generated reviews to improve the business listing
Garnered valuable business insights from patient feedback via automated remarketing
Updated & Unified Brand
Our smart customer relationship management (CRM) system automatically collected over 5,360 customer profiles for targeted marketing efforts.