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FACES+ is an established, full-service successful plastic surgical practice in San Diego, California under the leadership of Dr. Steven Cohen. Dr. Cohen is an internationally recognized expert in a number of areas within the discipline of plastic surgery, particularly in facial aesthetic and reconstructive surgery. FEED, in an effort to continuously seek growth strategies, evaluated how a branded campaign can improve financial and operating performance.


In-line with creating increased awareness, FEED recommended that FACES+ move forward with a campaign to broadcast and expand the signature facial surgical experience developed over time by Dr. Cohen. We recommended the overall campaign be anchored by the endorsed brand:
FACES + Concierge
We recommended the following be highlighted:
  • The term concierge denotes the personalized, boutique service offered by FACES+ while using a word that is associated with travel and is understood by an international contingent.
  • Each and every staff member we spoke with echoed the belief that FACES+ is relatively unique in offering a true variety of beauty services. While facial procedures will be the anchor, a concierge offers choice and this is an authentic offering of the practice.
  • By giving a consumer-friendly name to their already developed process, this allowed us to broadcast and more effectively communicate to others the WHAT & WHY of the brand.
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After this campaign, patient interest in facial fat grafting has soared. Since beginning their partnership with FEED, FACES + has been the facial plastic surgery and regenerative aesthetics market leader in Southern California, if not the country, and Dr. Cohen routinely travels the world as a featured lecturer and mentor to the next generation of plastic surgeons building a brand and providing the latest in regenerative aesthetics care.