DIAGNOSIS

FACES+ is an established, full-service successful plastic surgical practice in San Diego, California under the leadership of Dr. Steven Cohen. Dr. Cohen is an internationally recognized expert in a number of areas within the discipline of plastic surgery, particularly in facial aesthetic and reconstructive surgery. FEED, in an effort to continuously seek growth strategies, evaluated how a branded campaign can improve financial and operating performance.

PROGNOSIS

In-line with creating increased awareness, FEED recommended that FACES+ move forward with a campaign to broadcast and expand the signature facial surgical experience developed over time by Dr. Cohen. We recommended the overall campaign be anchored by the endorsed brand:
FACES + Concierge
We recommended the following be highlighted:
  • The term concierge denotes the personalized, boutique service offered by FACES+ while using a word that is associated with travel and is understood by an international contingent.
  • Each and every staff member we spoke with echoed the belief that FACES+ is relatively unique in offering a true variety of beauty services. While facial procedures will be the anchor, a concierge offers choice and this is an authentic offering of the practice.
  • By giving a consumer-friendly name to their already developed process, this allowed us to broadcast and more effectively communicate to others the WHAT & WHY of the brand.
brand rx, feed the agency, physician marketing, physician branding, dental marketing

RESULT

After this campaign, patient interest in facial fat grafting has soared. Since beginning their partnership with FEED, FACES + has been the facial plastic surgery and regenerative aesthetics market leader in Southern California, if not the country, and Dr. Cohen routinely travels the world as a featured lecturer and mentor to the next generation of plastic surgeons building a brand and providing the latest in regenerative aesthetics care.