Why Watch A 90 M Documentary About One Type Face? (Fight Against Visual Disease & A Design Cure)
It’s most likely that Helvetica, the font, spoke to you today.
“The life of a designer is a life of fight – fight against the ugliness. Just like a doctor who fights against disease, [but] for us, visual disease is what we have around and we try to cure it somehow with design – Massimo Vignelli
Watch the trailer to Helvetica, an independent film about one typeface “as part of a larger conversation about the way type affects our lives.” You can watch the documentary for free on Netflix.
“In the end, design is all about empathy. This is what leads to creativity, inspiration and breakthrough solutions to problems – Leon Segal
What if a typeface could change the mood of patients and providers as an important part of the treatment experience?
Typefaces express a mood. It’s part of a story. It conveys a feeling.
What do you want your typeface to say to your patients?
Should you rethink your marketing communications typeface? If so, what’s your first step in the process going to be?
Explore how your typeface could actually elevate the aesthetics of your practice. What’s the first communication you would change?
Share your thoughts if this post helped you to think about typeface in a new or more important way.
Leon Segal quote found here.
Images courtesy of Designing Brand Identity, Wiley Publishing and Smashing Magazine