Client: Howard Luks, MD
Project Overview: Dr. Howard Luks, a sports medicine and orthopedic surgeon, engaged FEED, a physician brand talent agency, to develop a new brand position for the sports medicine marketplace.
Project Strategy: Since Dr. Luks is a recognized physician at the intersection of healthcare and social media (Voted as Top Ten Physicians On Twitter), we built a campaign around “Sports Medicine Just Got More Social” and developed a unique and brand proprietary patient persona strategy by creating three patient categories #365Warrior #HomeTeam #GamePlan to frame his community discussion and education of sports medicine in a new sand recognized social way.
The overview video:
We also designed a series of landing pages so Dr. Luks could have specific social media and offline discussions with specific patient personas, such as #365Warrior – the middle-aged wife/husband/CEO/parent that makes fitness an every day priority and not a “Weekend Warrior.”
Sample photo shoot: