Plastic Surgery Campaign: Your Fat Can Redefine Your Youth

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Cytori launched Puregraft, a fat transfer system, globally to address the growing popularity of fat grafting procedures in aesthetic and reconstructive surgery.

The concept led by Creative Director Matthew Ray Scott and Art Director Kory Koske was to promote fat grafting in a more positive manner to patients as an all-natural alternative to synthetic fillers and implants.

“Your Fat Can Redefine Your Youth”

Creatively, we also made Puregraft, the product, a verb and a process by creating the “Puregrafting Process.”

  • Cytori & Puregraft
  • September 2011

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