Plastic Surgery Brand Positioning

Beauty_Integrity_Logo 1copy

Request: Dr. Bart Rademaker, a Tampa, Florida Plastic surgeon contacted us to assist in positioning his brand. It’s a traditional brand reposition starting with aligning purpose, talents, and unmet market needs and then using new visual identities to project his focus followed by a brand journalism strategy on his website, social media, and public relations tools.

Creative: We created the name The Beauty Integrity Center and the tag line “Plastic Surgery & Beauty From the Inside Out” after completing our brand assessment and intake session and learning that this particular plastic surgery center wanted to offer women a more complete process, internally & outwardly, of assisting women in redefining beauty at any age. Life coaching, massage therapy, and other holistic treatments combined with the latest cosmetic and aesthetic treatments enable this board certified plastic surgeon to fill an unmet need in the market.

Our Art Director designed comp #1 to reflect the image of fingers clasped together in meditation. The gap you see in the middle of design is meant to symbolize “center or centered” and how beauty is truly defined from the inside out. Also notice how the circles change and overlap. It’s a clean, yet sophisticated visual identity.