Overview: We came up with the Physician Iconoclasts idea to showcase the personal artistry side of selected plastic surgery clients. The campaign was integrated with a medical device company to represent a new category of aesthetic surgery that we coined “Regenerative Aesthetics” to promote a regenerative medicine approach to aesthetic surgery.
What We Did: We chose Dr. Jeffrey Hartog, an Orlando, Florida plastic surgeon as our first Physician Iconoclast. We highlighted the accomplished underwater photography artistry of Dr. Hartog to show his personal artistic side to his patients. We chose this amazing photo of Dr. Hartog swimming with whales during a photography trip. This campaign was used both digital and print.