FEED worked with Celebrity Laser Spa & Surgery Center (CLS) to create a brand positioning and brand identity around their premiere tattoo removal service.
Dr. Alex Kaplan and his wife Amy started their practice with a folding chair and a phone. They volunteered their time in Los Angeles to remove tattoos from gang members with Homeboy Industries/Jobs for a Future seeking to start a new a chapter in their lives. From this experience, Dr. Kaplan had the vision that everyone deserves a celebrity cosmetic experience.
We created a tattoo removal patient information card that can be received in the mail or found in the patient waiting room.
The primary image and front of card features a father and son. This image can appeal to both males and females that may desire to have their tattoo removed.
The design focus of the back of card was to promote that CLS is the first in L.A. to offer the latest advancement in laser tattoo removal- the Picosure device.