Southern California Liver Centers engaged FEED initially to conduct an initial brand strategy. From this three week process, we delivered a:
- Brand position – the top liver disease research center in the United States, located in Southern California, delivering specialty care at the community level.
- Brand naming – HALO is Health And Liver Optimization. It’s a promise, a process, and a goal to each patient – to get them out of the inner circle of disease to the outer circle of health.
- Brand identity – New website, patient stories (videos), HALO brand mark, and print campaign.
Here are some of the print concepts we created: