Liver Disease Needs More Heart Campaign (Print, Web + Video)

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Southern California Liver Centers engaged FEED initially to conduct an initial brand strategy. From this three week process, we delivered a:

  • Brand position – the top liver disease research center in the United States, located in Southern California, delivering specialty care at the community level.
  • Brand naming – HALO is Health And Liver Optimization. It’s a promise, a process, and a goal to each patient – to get them out of the inner circle of disease to the outer circle of health.
  • Brand identity – New website, patient stories (videos), HALO brand mark, and print campaign.

Here are some of the print concepts we created:

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2013-05-21_1252

  • Southern California Liver Centers
  • March 2014