Example: Brand Logo Comps


The purpose of this post is to share an example of what you would receive from FEED if you engaged us to create your brand identity. The logo or brand mark is a common brand identity tool for your practice. In this example, a vein therapy practice engaged FEED for brand positioning, brand identity, and brand manager services for the launch of this new practice.

To create these recommended logo/brand mark designs, we:

  1. Conducted a two-week brand positioning process and provided our client with a brand positioning report and brand guide. The client agreed with our recommendation: to create a proprietary branded process name (VERTICAL) to promote a specific patient care experience to treat venus insufficiency with a focus on reaching women decision makers.
  2. The results from our brand positioning work enabled us to meet with the physician and key stakeholders in the practice to engage in design discovery questions.
  3. Presented the following two unique comps to our client.

Our client chose this logo comp- the first series in left 1/3.


Art Director: Kory Koske

Creative Director: Matthew Ray Scott

  • San Diego Integrated Vein Therapy
  • October 8, 2013