Ideal Protein Website Launch


FEED was engaged by Dr. Paul Tortland to design a new website for their Ideal Protein brand launch in his home state of Connecticut.

After two brand discovery sessions and a creative brief, we understood the needs of his marketplace and his desired aesthetics to create a website that reflects the style and substance of his emerging brand.

We built the fully responsive website using a custom WordPress platform. The site responds seamlessly and looks beautiful on any mobile device.


  • Dr. Paul Tortland
  • July 2016
  • Brand strategy and website development
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