Healthcare Branding Lessons From Diamond Shaped Cereal

By Posted in - Uncategorized on January 22nd, 2015 0 Comments

Poetry is when you make new things familiar and familiar things new.

We could not verify the source of this quote, but I heard a recent TED Talk where legendary ad man Rory Sutherland shared this quote and discussed how perception and reality shape a brand – even a healthcare brand, we declare.

The key learning objective of this post is for healthcare brands to place a material value on what you previously discounted as intangible.

Watch this brief hilarious video to illustrate the learning objective.

Maybe you are a physician. We ask you – What is one thing in your practice that you’ve previously discounted as intangible that may have a material value?

Discuss this question with your staff.

What about the patient consultation? Can you reimagine the consultation? We can. Your patients can.

Watch the entire TED Talk below.