Physicians and dental providers have been sold a formula that doesn’t work. And they act like it’s working. I’m talking about the snake oil they’ve been sold when it comes to marketing and branding themselves and …Read More →
Posts in the Category: Uncategorized
The patient is a guest of the healthcare center – and can be the host of their space when visiting with friends and family. In this post, we explore if redesigned spaces are healing spaces.
Jess …Read More →
Poetry is when you make new things familiar and familiar things new.
We could not verify the source of this quote, but I heard a recent TED Talk where legendary ad man Rory Sutherland shared this …Read More →
Alive Inside is a documentary about a social worker with a radical hypothesis: Can listening to their favorite music help Alzheimer’s patients restore their memories?
Watch the documentary trailers below.
The documentary, found on Netflix, …Read More →
Humor is tough to master in healthcare advertising.
How do you think Oral-B did in this latest campaign?
The problem is not mixing humor and healthcare. The problem is when it’s not …Read More →
California, our home state, is facing the worst water drought in years. Inspired to do something, a group of agency shops collaborated to promote a water savings solution with the goal of a brick in …Read More →